Case Studies

🚀 Introduction
Introducing a groundbreaking feeding accessory - a pioneering product that embodies the innovative design from its inception.

🔍 The Challenge

• Rapidly capture market share with this unique design before imitations emerge.

• Navigate the complexities of paid social ad platforms with limited knowledge.

• Drive quality, profitable traffic to the eCommerce site at scale.

• Harmonize branding and messaging across diverse channels.

• Implement account structures for optimal testing.

• Venture into global markets.

🛠 The Solution
Partnering with Social Slingshot to:

• Implement gold-standard account structures.

• Harness data-driven strategies for compelling creatives.

• Continuously elevate ad spend and creative outcomes.

• Incorporate User-Generated Content (UGC).

• Offer insights for website optimization.

• Strategize campaigns for pivotal events like Easter, Mother's Day and BFCM.

• Enter international markets

📈 Results Over 14 Months

• 12,300 Total Ad Orders

• $450,822 Total Spend

• $36.65 Cost Per Acquisition

• 198% Return On Ad Spend

🌟 Testimonial
“They're supporting us with global Facebook marketing campaigns and have been super easy to work with, very responsive, always keeping us updated on the latest trends and tricks.”

🚀 Introduction
Committed to crafting top-tier garments designed to be cherished across generations, they prioritize ethical production and transparent supply chains. But such a story deserves a wider audience.

🔍 The Problem
While their designs are unique, their marketing approach lagged:

• Still stuck boosting social posts

• Absence of structured ad accounts.

• Marketing objectives? More like shooting in the dark.

• No defined budgets or growth targets.

🛠 The Solution
Determined to revolutionize not just fashion but also their digital presence, they sought expertise:

• Rolled out best practice account structures, aligning with clear marketing objectives.

• Tweaked the website for peak conversion rates.

• Introduced robust creative testing, ensuring ads scaled effectively.

• Embraced an omni-channel strategy, spanning both social and search platforms.

📈 Results In 90 Days

• 1176 Total Ad Orders

• $32,320 Total Spend

• $27.48 Cost Per Acquisition

• 400% Return On Ad Spend

🌟 Testimonial
“We are so glad they have followed up on their promises with great results through our digital marketing strategy.”

🚀 Introduction
This product is a must-have for any pet owner. Catering to both large-scale pet enthusiasts and individual households, this family-run business is poised to not only dominate the local market but also make waves internationally.

🔍 The Problem

• Had never ventured into the realm of social ads.

• Lacked expertise in graphic design and video editing.

• No inclination to delve into the intricacies of social ad platforms.

• A need to establish an omnichannel strategy to amplify brand visibility and drive sales.

🛠 The Solution

• Repurposed existing assets to craft high-quality creatives.

• Rolled out best-practice account structures for efficient ad management.

• Fine-tuned and scaled ad spend based on profitability metrics.

• Ventured into international markets with targeted campaigns.

• Prioritized transparent reporting and maintained open, honest communication.

📈 Results Over 1 Year

• 5,502 Total Ad Orders

• $121,729 Total Spend

• $22.12 Cost Per Acquisition

• 610% Return On Ad Spend

🌟 Testimonial
“Honestly, just keep doing what you're doing. The combination of Facebook and Google is spot on.”

🚀 Introduction
This award-winning playmat brand had the potential, running profitable ads even without a clear strategy. While they had the foundation to scale, they lacked the expertise to truly take off. That's where our expertise came into play.

🔍 The Problem

• Navigating the ad account felt like deciphering a foreign language.

• Hesitation to increase ad spend due to uncertainties.

• The website's conversion rate left much to be desired.

• Relied on the "she'll be right" approach for their ad strategy, leaving much to chance.

🛠 The Solution

• Implemented best-practice account structures to streamline ad management.

• Offered clear, transparent reporting to demystify performance metrics.

• Prioritized high-quality communication, ensuring responsiveness to client needs.

• Established clear marketing budgets and KPIs to guide the scaling process.

• Enhanced ad creatives with graphic design and video editing expertise.

• Incorporated User-Generated Content (UGC) to boost authenticity and engagement.

📈 Results Over 9 Months

• 2650 Total Ad Orders

• $65,686 Total Spend

• $24.79 Cost Per Acquisition

• 670% Return On Ad Spend

🌟 Testimonial
“We really appreciate the effort the team go to, to keep us updated and in the loop especially when we are quite time-poor.”

🚀 Introduction
In the dynamic world of sports, having the right equipment is crucial. Our client, a leading sports equipment brand, was ready to make a move. With top-notch products in their arsenal, they needed an equally powerful marketing strategy.

🔍 The Problem

• Limited visibility in a saturated market

• Challenges in reaching their target audience effectively

• Struggles with optimizing ad spend for maximum returns

• Turning views/followers into sales

🛠 The Solution

• Deployed targeted ad campaigns to reach ready-to-buy audiences

• Utilised data-driven insights to refine ad targeting and maximise ROI

• Introduced dynamic creatives to resonate with the audience

• Optimized ad spend to ensure profitability while scaling

📈 Results

• 666 Total Ad Orders

• $15,002 Total Spend

• $22.66 Cost Per Acquisition

• 516% Return On Ad Spend

• 🚀 Introduction
  Introducing classic European-style rainwear to Australia with a vibrant twist. Crafted from premium materials and available in a palette of bold colours, this leading rainwear brand has experienced swift growth, positioning itself as a soon-to-be household name.

  ---

  🔍 The Problem
  While their products were top-notch, their marketing approach had room for improvement:

  • Their advertising efforts were solely focused on search.

  • Lacked expertise in paid social and didn't have the bandwidth to learn.

  • Absence of an omni-channel marketing strategy.

  • The crucial winter months presented an opportunity they needed to seize.

  • The challenge of maintaining consistent branding and positioning across diverse platforms.

  ---

  🛠 The Solution
  With a keen analytical approach and a drive to innovate, we revamped their digital presence:

  • Rolled out best-practice account structures for streamlined ad management.

• Collaborated with talented designers and content creators to debut the brand on social platforms.

• Ensured cohesive messaging across all platforms for a unified brand voice.

• Scaled social ad spend and performance to complement their search efforts.

• Leveraged User-Generated Content (UGC) to boost authenticity and engagement.

📈 Results Over 7 Months

• 2273 Total Ad Orders

• $44,673 Total Spend

• $19.65 Cost Per Acquisition

• 389% Return On Ad Spend

🌟 Testimonial
“We’re actually really happy with the results we’ve seen.”